Swarovski Zirconia

Swarovski’s innovative thinking, technical precision and outstanding quality have been key to the continued success of the brand. Their natural and created stones are cut and polished meticulously, bringing the full intensity of the natural light and creating brilliant results. Swarovski Zirconia is unique in its character and quality, from the day it leaves the factory workshop, to the moment you hold it in your hands.

The Swarovski brand guarantees technical and cutting perfection. The strict calibration methods ensure that each stone is identical: size tolerances are kept to a minimum; heights, diameters, and girdles are uniform. The advantages to customers are unbeatable: premium quality, incredible efficiency and less breakage.

The company’s creative spirit can be found in the extensive range of cuts, colours, materials and shapes available to jewellery designers, providing inspiration for the latest seasonal trends. With exact tolerances for colour grading and sorting, the Swarovski Zirconia is colour matched and ready-to-set. While customers appreciate the supreme quality and creative vision, consumers are fascinated by the pure magic of the stones.

Seal of authenticity

Swarosvki Zirconia shines with the quality and craftsmanship you can expect from the Swarovski brand. Made exclusively in Austria, the finest raw materials are carefully sourced, before being cut and polished to perfection by their qualified technicians.

As a definitive seal of authenticity, each Swarovski Zirconia features a microscopic laser engraving, completely invisible to the naked eye.


Swarovski Zirconia Brilliance Cut as brilliant as a diamond

Swarovski’s Round Pure Brilliance Cut now offers the same brightness as a genuine Tolkowsky Diamond. In compliance with the Gemmological Institute of America (GIA) for grading diamond cut quality, Swarovski has applied ideal diamond cut standards to zirconia. Swarovski's Pure Brilliance cut boasts 57 facets (more than any other CZ in the industry). This means Swarovski Zirconia has near-identical properties to diamonds in terms of brilliance, refraction and durability.


The Pure Brilliance range is available in five Fancy Diamond Cuts – Square Princess, Marquise Diamond, Pear Diamond, Oval Diamond and Baguette Princess , all crafted for maximum radiance. The colours available in the Pure Brilliance Cut range radiate with the quality, fascination and sheer beauty of coloured diamonds  - from fancy blue and green to pink, purple , champagne and black.

Comparative Analysis Swarovski Zirconia

 To demonstrate the supreme optical quality of our Swarovski Zirconia products, the following table compares the Swarovski created stones with their natural conterparts.

Swarovski also offers a number of other cuts not in the Pure Brilliance range including Antique Cushion Checkerboard, Bloom Cut, Heart Cut, Imperial Mosaic Cut, Octagon Step Cut, Pentagon Cut, Rosebush Cut, Square Step Cut, Tapered Baguette cut and Triangle Step Cut. Each year, Swarovski launches a new collection of Created Stone cuts and colours to help explore the creative boundaries of jewellery and watch design.

Swarovski Zirconia the most responsible zirconia on the market

Premium quality of the product is synonymous with the Swarovski brand but it is not all about providing the perfect cut, clarity and colour. It is also, first and foremost, about responsibility at every stage of development of the stones.

Swarovski, today more than ever, is leading the way on social and environmental sustainability in the  industry by putting transparency of their global supply chains to the test with stringent on the ground assessments and direct engagement at the source. The company works with only a handful of suppliers and almost all of the zirconia production is carried out in-house. Moreover the advancements in technology help to manage and reduce the environmental impact of the production, while the manufacturing processes ensure efficient consumption of natural resources. Where possible, the Swarovski factories operate solely with renewable energy.

Respect of the people who contribute to the business is also a key tenet of the Swarovski brand, which ensures that their facilities and factories offer a safe, fair and comfortable working environment. Swarovski is committed to being an employer of choice and endeavours to exceed the legal requirements for safety and security in the markets in which they operate.

Swarovski adheres to strict standards on product safety. Their global CLEAR standard, which ensures that their products are free from harmful chemicals, applies not only to their own facilities but also to those of their suppliers. As a certified member of the Responsible Jewellery Council (RJC), Swarovski is continually collaborating with a number of industry bodies and accreditation organisations to validate the high standards that it is setting in this regard.

The real quality of Swarovski Zirconia thereby goes far beyond what the eye can see. It is built on trust, integrity and responsibility. Swarovski Zirconia is without a doubt the most responsible zirconia on the market.

Discover SWAROVSKI ZIRCONIA collection